Greetings Friend! My name is Vladislav, I am a co-founder of PulseWeb

Our company has been creating the most successful and profitable websites for our clients for over four years. We are engaged in turnkey website development, business automation, SEO, setting up targeted and contextual advertising, and digital marketing During all this time, we have already completed more than 100 successful projects, and almost every time we face the fact that the client does not have a clear task for website development.
This is not a problem, because our specialists will ask the client what needs the client’s website should solve, why exactly he needs it, what functionality he needs, etc.
And based on this information, they will draw up a technical task and calculate the cost of the site and the development time. Usually, the client does not understand all the details of web development, so he cannot understand what exactly he needs. For example: You may think that you need a landing page (a one-page website) because it is cheap, it is your company’s business card, and it does not take much time to maintain it. But in fact, a landing page is only suitable for information business (selling courses, etc.) or product business (where there is only 1 product). Why is this? Because there can be no organic traffic on the landing page, because you can’t do high-quality SEO optimization, which means that your landing page will not be successful in search engines. That is, you can ONLY attract customers to the landing page from paid traffic, such as targeted or contextual advertising (you also need to take into account the margin of your business, because the cost of one client attracted from paid traffic may exceed the cost of your profit that you receive after a successful sale of a product or course + payment for the work of a specialist who will set up advertising for you) If you have developed social networks, you can transfer traffic from there to your site, but why do you need it then? Also, to connect payments to the site, you need to be registered as an individual entrepreneur

And this is just a small example of what a client may not know when creating a technical specification for their website
But you are here to figure it out, and we will help you with this. Let’s go

The first thing you need is to understand what type of site you need, it can be:
1) Business card site
2) Landing page
3) Multipage site
4) Online store
5) Corporate site
The type of site depends on “WHY?” Do you need a website
Do you want to flood it with paid traffic to sell a course or product? A Landing Page or Business Card Website is perfect for you
Do you need a high-quality website for a company that will completely reveal its essence and compete in the market? Then this is a Multipage or Corporate website
Do you need a website for selling goods? Then this is an Online Store
Nothing complicated

The next thing you need to decide on is the functionality of your site, I will write below only the functionality that affects the price of website development in our company
1) Multilingualism – how many languages should be on the site and which ones?
2) Personal user account
3) Payment connection
4) What is the desired CMS system
5) CMS system if needed?
6) Number of pages and their content (although this does not apply to the functionality, it is better to think about the structure of the site at the beginning, what you want to see on your site and what information you need to place there)

First, before creating a website, our designer always thinks through the user’s interaction and path on the site, creates a sales funnel, and so on. And only after that he proceeds to the creation of the website design itself. If you order a turnkey website, its development MUST begin with the development of the website design, and only AFTER you approve the design as a customer, the team starts developing the site. So what do we need from you at the design stage? Show the designer examples of sites you like so that the designer understands what kind of site you and your clients will like. And after the designer analyzes the references (those sites that you have provided as an example), he will begin to create the structure of the site and the design itself
It would also be great if you made adjustments to the design at all stages and said where you want more animation in the design elements, colors, whether the font suits you and so on. But know that a designer is a professional in his field and if he can reasonably tell you why it is better to do it the way he sees it, then it is probably really better. Because again, the designer thinks through the client’s path throughout the site, what things on the site the user should see in the first place, and what needs to be in the background, so that the final action of the client leads you to the result, so design is a very important part of creating a website

I am very glad that you have read our article on “How to create a website development brief” and I hope we have answered most of your questions. Below, as I promised at the beginning, you can download the Brief, which you can use to create a high-quality website development specification. If you do not want to do this, then entrust this matter to professionals, fill out the form for a FREE consultation, and I will personally write to you within 30 minutes and answer all your questions.

We look forward to new cooperation! Thank you for your attention!

How to create a Terms of Reference for website development in 2025

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