If you’ve read articles about web design and search engine optimization (SEO) before, you probably know that page load speed is a huge factor in attracting users to your site. You’ve undoubtedly heard over and over again how important it is to have a fast loading website.
And this is a very true statement – you should do everything possible to optimize the speed of your pages. But why? Why is website speed so important – what does it help you with and what happens if you don’t optimize it?
We’re here to help you answer these questions with top site speed stats. Continue reading to learn more about how important your page speed is to your marketing success to get an overview of why page speed matters.
Need to Know Page Speed Statistics
It’s not just one person’s opinion that your site speed is important. On the contrary, this statement is backed by countless studies. Here are 10 page speed stats that have been proven by research!
1. The average website takes about 10 seconds to load on mobile devices.
If you had to guess the average page load speed, you probably wouldn’t guess 10 seconds. But that’s exactly what it is, at least on mobile devices. Don’t think that means your site will take 10 seconds to load. While 10 seconds may be average, it’s also incredibly slow, as we’ll soon see.
Another point to note is that mobile devices are generally much slower than computers or even tablets. This means that you’ll want to pay extra attention to page speed for the mobile version of your site.
2. The average page load speed among the sites ranked on the first page of Google is 1.65 seconds.
This statistic shows the flip side of the previous one. As we said above, while 10 seconds is a common average, it’s definitely not good.
If you really want to get ranked on the first page of Google, you need your site to be much, much faster – about one to two seconds, specifically. That’s because page speed has a significant impact on Google SEO.
3. 83% of online users expect websites they visit to load in three seconds or less.
We just checked out how fast your site should load to get a chance at the first page on Google. But even without considering Google, you still want your site to load within three seconds. Otherwise, you risk losing a lot of traffic, which brings us to the next page speed statistic.
4. 40% of online users will leave a website that takes more than three seconds to load.
This site speed statistic builds on the previous one and shows that a significant percentage of users won’t even bother to stay if they have to wait more than three seconds. These users will click the back button before the page even loads.
This statistic is important because it shows that if you don’t take your page speed seriously, you’ll lose a huge chunk of potential traffic.
5. Pages that take only one or two seconds to load have an average bounce rate of 9%, and pages that take five seconds to load have an average bounce rate of 38%.
Bounce rate – the percentage of site visitors who leave the site immediately after the transition – is largely dependent on page speed. In fact, just three additional seconds of loading time can lead to a nearly 30% increase in bounce rate.
6. Almost 70% of users say that the speed of an online store’s website affects how willing they are to buy from that seller.
If you sell products online, it is very important to have fast page load speeds. You want people to visit your website and buy from you there, but as these site speed stats show, many people will refuse to make a purchase if your site loads slowly.
7. 64% of online shoppers who have a bad experience with a website will go elsewhere to shop.
We just saw that people may be less likely to buy from you because of slow page speed. But most of these people will go one step further – they’ll not only be less likely to buy from you, they’ll jump right to one of your competitors to buy from them.
8. Half of online users surveyed say they would prefer to skip animations and videos if it meant faster loading.
When you’re building a website, it’s easy to assume that flashy animations and eye-catching videos will help attract users. And this is often true. However, be careful how much you do this. If you rely too much on video and animation, it can slow down your site dramatically.
As these statistics show, users prefer faster video and animation load times. So, when it comes to choosing between the two, definitely prioritize page speed.
9. For every second of additional page load time, the conversion rate decreases by an average of 2.11%.
We’ve found that it’s best to have a page speed of around one to two seconds, but this may not seem like a big deal if your load time is only a second or two. However, as these stats show, even one second can cost you a significant number of conversions.
10. 44% of online shoppers share a negative website experience with other people.
Last on our list of page speed stats is that slow page speeds not only affect people who visit your website, but also people who haven’t even visited it yet. That’s because people who come to your site and get annoyed by the slow speed are likely to tell other people about it, discouraging them from visiting in the first place. Needless to say, this significantly hurts your sales, so this is another reason to improve your page speed.
Did you know how to quickly check the speed of your website?
It’s simple! CLICK <- Go here and enter your website domain and get full statistics on your site, the best indicators are in the green zone
If your site is in the orange or red zone, we have bad news for you, you are most likely losing potential customers and money. Therefore, you need to optimize your website as much as possible. All the sites we create are in the green zone, and we also provide a screenshot of PageSpeed statistics of our site, as you can see – everything is green, and everyone should be. If you want to optimize the speed of your website and stop losing customers, we will be happy to help you with this. Fill out the form below and wait for a message from our manager! Happy conversions to everyone :))